U.S rap artist Pharrell Williams, right, talks with an unidentified journalist after the presentation of Louis Vuitton men's fall/winter 2008-2009 fashion collection in Paris, Jan.17, 2008. The signs of hip-hop’s influence are now everywhere from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and the Rocawear line started by Jay-Z. It didn’t start out that way. Companies at first balked at partnering with hip-hop acts because they felt that the genre that appealed to Black and brown teens and young adults didn't align with their brands. (AP Photo/Thibault Camus, file)