Part 1 of 2
Like lobsters in the slowly heating pot, Americans are getting cooked without even knowing it. In exchange for free apps on our phones, we are giving up every smidgen of our privacy.
It’s been such a gradual process, most of us don’t realize what is happening. Google, Facebook, Amazon and Big Data are observing our every word and move and storing this vast mountain of personal data on giant remote computers.
Armies of programmers are designing artifical intelligence software to use this personal information to suck us even further into this addictive digital swamp. The goal is to make money by manipulating our behavior.
Cell phone location services track our every move. Apps can secretly turn on our smartphone microphones, record our conversations and store and scan the words. Gmail is free! How great is that! Not so great when you realize every email you have written is also stored and scanned.
Soon profiles of every single American will be able to be stored on a thumb drive. It will be everywhere. The genie will soon be out of the bottle and our concept of privacy will be a thing of the past. Get ready for the day a rogue website lets you type in the name of any person and view that person’s entire search history, movements, purchases and any other relevant information.
Europeans are fighting back. The Euro Zone has passed the General Data Protection Regulation, which gives individuals ownership of their personal data. Facebook, Google and Big Data are now in violation of the law if they use your data without permission. And these tech companies cannot force you to give them permission as a requirement to use their software. This is a sea change and we are just now beginning to see the ramifications of these new European privacy laws.
Meanwhile, America is a different story. We have no such laws at all. With their tens of billions in profits, Facebook and Google can hire a mountain of lobbyists to fight for the status quo. Even worse, the FBI, CIA and NSA are now working with these mega tech companies to spy on American citizens.
The Alexa, Siri, Echo and other home listening devices are the worst. I have a friend who did an experiment. Even though he has no dog, he started talking at home about feeding and walking his dog. Sure enough, in a few days, his phone and computer started showing dog food and pet store ads.
Just last week the Wall Street Journal ran a front page exposé on how Facebook is massively invading Americans’ privacy.
Facebook provided developers with software that greatly reduced app development time. What Facebook never revealed was that this software embedding code sent user information back to Facebook. These are apps that have nothing to do with Facebook’s social media platform. One app, used by millions of American women, helped women track their menstrual cycles. As a result, Facebook was able to know when millions of women were starting their periods, presumably to start sending them digital tampon ads.
George Orwell’s book “1984” has come true. But it’s not the government doing it. It’s the massively powerful tech triopoly of Facebook, Google and Amazon. Annihilating your privacy is not the only damage Big Data has done to our society. It is destroying professional journalism, one of the bedrocks of our democratic system.
How surprised am I, a traditional newspaper publisher for 40 years, to find myself in the middle of this titanic struggle. Here in Jackson, the Clarion Ledger used to have hundreds of reporters, dozens of whom kept government and business honest by reporting on corruption and misdeeds. Those journalists are now gone and corruption is rampant. The cost to Mississippi taxpayers is far greater than subscription money saved replacing it with free internet news.
This is because Facebook and Google scrape news from traditional sources with real salaried journalists and then use it to attract advertising eyeballs. It’s a completely automated system with no journalists. Real news is supplanted by pet cat and entree photos, or worse, completely fabricated content designed to lure naive viewers.
Editor's Note: Part two of this column will be published Saturday.
