Yvon Chouinard, the founder and chairman of Ventura-based Patagonia Inc., is photographed Sept 28, 2005, in the original Chouinard Equipment blacksmith shop located in Ventura, Calif., where he once forged pitons for mountaineers. In a letter posted on the privately-held company's website on Wednesday, Sept. 14, 2022, Chouinard said the 50-year-old company would transfer 100% of the its voting stock to the Patagonia Purpose Trust and and 100% of its nonvoting stock had been given to the Holdfast Collective. (Al Seib/Los Angeles Times via AP, File)